As we approach the end of another exciting year, it’s a great time to reflect on the growth and evolution of golf in Australia. The latest insights into golf participation and membership trends provide plenty of reasons to be optimistic about the future of our sport. Let’s delve into the key takeaways and explore what they mean for our members and the broader golf community.
Membership Growth and Participation Surge
Did you know that golf club membership in Australia has grown by over 5% for the fifth consecutive year? Membership numbers now sit at 459,143 nationally, highlighting an impressive resurgence in the popularity of our game. But that’s just the tip of the iceberg—3.8 million Australians played some form of golf in 2023/24, with 2.3 million playing at least one round. This kind of growth underscores golf’s standing as one of the highest participation sports in the country.
For those interested in the details, you can view the full annual research report and participation report.
Opportunities for Growth: Attracting New Golfers
While the numbers are encouraging, there is still room to grow, especially among non-golfers who show an interest in the game. Data suggests that 2 million Australians are considering taking up golf in the next year. Imagine the impact if we could convert even a fraction of them into active players or club members!
However, there are challenges to overcome. Barriers such as the cost of equipment and memberships, as well as concerns about feeling unwelcome, particularly among women, are areas that need attention. Interestingly, the face of golf is evolving. Newer players—those who have taken up the game in the past two years—are, on average, 36 years old, and nearly half of them are women. Compare that to those who started more than two years ago, whose average age is 46, with a male-dominated split of 71% to 29%.
The Role of Technology and Modern Facilities
One of the driving forces behind this shift is the rise of tech-enabled driving ranges and indoor golf venues. These spaces are becoming gateways for new golfers, making the sport more accessible and engaging. Publicly accessible driving ranges and indoor venues not only introduce more people to golf but also serve as stepping stones to club membership.
Building a Welcoming Golf Community
As custodians of this sport, it’s up to all of us to create an environment where newcomers feel supported and encouraged to progress in their golfing journey. From driving ranges to golf clubs, every interaction matters.
To assist in this mission, Golf Australia has launched a new website, GOLF.com.au, in partnership with the PGA of Australia. This platform aims to capture the interest of casual golfers and guide them toward becoming club members.
Data-Driven Insights to Shape the Future
The insights gathered by Professor Adam Karg of Deakin University provide a roadmap for growth. They remind us that while golf’s popularity is rising, we must continue to innovate and break down barriers to keep the momentum going. Data is a powerful tool to identify opportunities, understand perceptions, and implement strategies that attract more Australians to the game we all love.
A Look Ahead
As we gear up for 2025, let’s carry forward the enthusiasm and dedication that have fueled this year’s successes. With new opportunities on the horizon, we can collectively work to make golf more inclusive, accessible, and enjoyable for everyone.
From all of us at The Golf Collective, we wish you a joyous holiday season and a Happy New Year. Here’s to another year of growing the game and celebrating our shared love for golf.